Yelp SVP Marketing Dan Kimball on Fueling an Organic Review Engine
On today's episode, I'm joined by Yelp's SVP of Marketing Dan Kimball for a discussion on how the ruler of online reviews continues to move forward as an organic engine helping small businesses grow.
Today, you'll learn:
Dan's journey to Yelp, and reflections on his first year at the company
How Dan defines authenticity
How Yelp's "elites" bring credibility to the platform through their curation of local communities
Dan's vision for how Yelp can feature small businesses in its own marketing
Dan's outlook on Yelp over the next year
Advice on how to build an authentic brand
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at firstname.lastname@example.org with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)