• Adam Conner

Yelp SVP Marketing Dan Kimball on Fueling an Organic Review Engine



On today's episode, I'm joined by Yelp's SVP of Marketing Dan Kimball for a discussion on how the ruler of online reviews continues to move forward as an organic engine helping small businesses grow.


Today, you'll learn:

  • Dan's journey to Yelp, and reflections on his first year at the company

  • How Dan defines authenticity

  • How Yelp's "elites" bring credibility to the platform through their curation of local communities

  • Dan's vision for how Yelp can feature small businesses in its own marketing

  • Dan's outlook on Yelp over the next year

  • Advice on how to build an authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.


Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)