Where My Dogs At: BARK Founder Henrik Werdelin
On today's episode of Authentic Influence, Adam Conner is joined by Henrik Werdelin, the founder of BARK. BARK is one of the fastest growing pet brands out there today, creating products and experiences that foster the health and happiness of dogs everywhere.
Check out Henrik's new book, "The Acorn Method: How Companies Get Growing Again" on Amazon: https://www.amazon.com/Acorn-Method-Companies-Growing-Again-ebook/dp/B086L2WKSL.
Today, you'll learn:
How Henrik came to found BARK, and how it all started on a cruise ship
Learnings from building an unexpectedly blockbuster business
The focus of, and inspiration for, Henrik's new book: "The Acorn Method: How Companies Get Growing Again"
Tactics that haven't worked for the business, including "conversational content"
How BARK has fun, including 4/20 toys
Advice on how to build better brands
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)