• Adam Conner

What's Cooking: Freshly CMO Mayur Gupta



On today's episode, I'm joined by Mayur Gupta, the Chief Marketing Officer of Freshly.


Today, you'll learn:


  • Mayur's journey to Freshly, especially the path from large legacy orgs to a smaller, more direct upstart

  • How the direct commerce landscape is merging with traditional marketing to be impactful to both the bottom line and the bond with consumers

  • The nuances between campaign-based marketing and "always-on" capacities, and how they can improve your strategy

  • How Freshly taps into consumer stories and amplifies them today

  • Advice on how to be a more authentic marketer and brand-building


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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)