• Adam Conner

Waze CMO Erin Clift on Navigating a Brand Forward



On today's episode, Waze Chief Marketing Officer Erin Clift discusses how she is leading Waze in their efforts to foster community among commuters in the midst of a "mobility crisis" in the US.


Today, you'll learn:

  • Erin's reasons for joining Waze, and her thoughts on other organizations with similar energy and potential

  • Erin's values as a leader

  • Waze Carpool, and how Erin is bringing commuters together through it

  • The "mobility crisis" and its implications for the future

  • Some of the stories of real people whose lives have improved through Waze

  • Erin's vision for Waze in the near future

  • Tips to become a more authentic marketer

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.


Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)