Waze CMO Erin Clift on Navigating a Brand Forward
On today's episode, Waze Chief Marketing Officer Erin Clift discusses how she is leading Waze in their efforts to foster community among commuters in the midst of a "mobility crisis" in the US.
Today, you'll learn:
Erin's reasons for joining Waze, and her thoughts on other organizations with similar energy and potential
Erin's values as a leader
Waze Carpool, and how Erin is bringing commuters together through it
The "mobility crisis" and its implications for the future
Some of the stories of real people whose lives have improved through Waze
Erin's vision for Waze in the near future
Tips to become a more authentic marketer
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)