VINEBOX and Usual VP Growth Kenzie Hagan: Red, White, and You
On today's episode of Authentic Influence, Adam Conner is joined by Kenzie Hagan, the VP of Growth at VINEBOX and Usual Wines. VINEBOX and Usual Wines, which are linked brands, offer wine sampler and by-the-glass subscriptions.
Today, you'll learn:
What about wine, this business model, and growth as a function is of particular interest to Kenzie
Ways in which the pair of brands listen to consumers (including the increasing importance of SMS. read: a wine hotline!) and share stories of their subscribers
Given recent unrest and protests, the ways in which the brands are acting, not just speaking -- including the specific community contributions they're making (for example, to the NAACP Legal Defense and Educational Fund)
Advice on how to make more authentic connections with your consumers
You, too, can contribute to the NAACP Legal Defense and Educational Fund: https://www.naacpldf.org/support/.
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)