Turn to the Nerds: NerdWallet CMO Kelly Gillease
On today's episode, Adam Conner is joined by the CMO of NerdWallet, Kelly Gillease.
Today, you'll learn:
Kelly's journey to NerdWallet; her path through several successful internet companies; plus, what makes them successful
The spectrum of offerings NerdWallet brings to market; insight on how NerdWallet offers value to consumers regardless of whether or not it directly benefits the bottom line
NerdWallet's strengths and opportunities with regard to marketing through the voice of the consumer
What Kelly envisions as trends in marketing change over the next few years
Advice on how to be a more authentic marketer
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)