Transforming Smiles and Changing Lives: Align Technology CMO+ Raj Pudipeddi
On today's episode of Authentic Influence, Adam Conner is joined by Raj Pudipeddi. Raj is the Chief Product, Innovation & and Marketing Officer for Align Technology, the makers of Invisalign. In this episode, Raj talks about Align's ever-smiling patients and the lives the brand vastly improves -- while sharing stories along the way.
Today, you'll learn:
Raj's truly global journey across industries and roles on the way to Align
The breadth of Raj's role, and all that it encompasses; how it has contributed to Align's speed of transformation
The standout "authentic communications" that come to Raj's mind when considering his tenure so far; how Align personalizes relationships and storytelling globally
The importance of purpose to Raj and Align; the company's response to COVID
As always, advice on how to be a more authentic marketer
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)