• Adam Conner

Transforming Smiles and Changing Lives: Align Technology CMO+ Raj Pudipeddi



On today's episode of Authentic Influence, Adam Conner is joined by Raj Pudipeddi. Raj is the Chief Product, Innovation & and Marketing Officer for Align Technology, the makers of Invisalign. In this episode, Raj talks about Align's ever-smiling patients and the lives the brand vastly improves -- while sharing stories along the way.


Today, you'll learn:


  • Raj's truly global journey across industries and roles on the way to Align

  • The breadth of Raj's role, and all that it encompasses; how it has contributed to Align's speed of transformation

  • The standout "authentic communications" that come to Raj's mind when considering his tenure so far; how Align personalizes relationships and storytelling globally

  • The importance of purpose to Raj and Align; the company's response to COVID

  • As always, advice on how to be a more authentic marketer


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Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)