Torchy's Tacos CMO Scott Hudler: How to Be Damn Good
On today's episode of Authentic Influence, Adam Conner is joined by Scott Hudler, the Chief Marketing Officer of Torchy's Tacos. Torchy's is a "craft casual" concept focused on one thing and one thing only: damn good food.
Today, you'll learn:
Why Scott ventured to Torchy's following years in CPG and large restaurant chain
What is "craft casual"? How is Torchy's hoping to build that model out?
The "Damn Good" mantra; how it overlaps with the way Scott thinks about building brands; how "damn good" extends to the customer experience and innovation therein
How Torchy's has been contributing to the community amid the pandemic
How Torchy's harnesses the stories of its passionate eaters to create a growth channel
As always, advice on how to build a more authentic brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)