Tinder CMO Jenny Campbell on Digital Dating Culture
On today's episode, Tinder CMO Jenny Campbell joins me to discuss how the brand is activating users in new and interesting ways as they lead the proliferation of digital dating culture across the globe.
Today, you'll learn:
Jenny's journey to Tinder; what's new
How Tinder builds community and changes tactics between geographies with well-defined digital dating culture and those just beginning to develop it
How, through initiatives like Swipe Night, Tinder seeks to build better relationships (and how the end of times served as an environment for starting something new)
Jenny's ambitions for Tinder going forward
Advice for brands on how to build better relationships
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at firstname.lastname@example.org with suggestions for guests, content, or general interest/feedback.
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)