• Adam Conner

Time to Get Direct with Vincero Watches Co-Founder Tim Nybo

On today's episode, I'm so glad to host a conversation with Vincero Watches Co-Founder Tim Nybo about why, for all brands, now is the time to get direct.

Specific topics to be covered in this episode:

  • Tim's journey to found Vincero, stemming from entrepreneurial ventures in China

  • Tim's viewpoint on building "quality-then-quantity" social followings

  • How influencers, advocates, and real customers come together into Vincero's content strategy

  • How building a brand is impacted when there is already competition in DTC -- as watches comprise one of the first categories to have multiple robust DTC brands like MVMT and Daniel Wellington

  • Some of the new ways Vincero is incorporating real customers into their brand story

  • Tips on injecting personality into a brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)