Time to Get Direct with Vincero Watches Co-Founder Tim Nybo
On today's episode, I'm so glad to host a conversation with Vincero Watches Co-Founder Tim Nybo about why, for all brands, now is the time to get direct.
Specific topics to be covered in this episode:
Tim's journey to found Vincero, stemming from entrepreneurial ventures in China
Tim's viewpoint on building "quality-then-quantity" social followings
How influencers, advocates, and real customers come together into Vincero's content strategy
How building a brand is impacted when there is already competition in DTC -- as watches comprise one of the first categories to have multiple robust DTC brands like MVMT and Daniel Wellington
Some of the new ways Vincero is incorporating real customers into their brand story
Tips on injecting personality into a brand
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at firstname.lastname@example.org with suggestions for guests, content, or general interest/feedback.
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)