Thrive Market CMO Amina Pasha: Melding Mission and Members
On today's episode of Authentic Influence, Adam Conner is joined by Amina Pasha, the Chief Marketing Officer of Thrive Market. Thrive Market is an American e-commerce membership-based retailer offering natural and organic food products.
Today, you'll learn:
Amina's journey to Thrive Market; a description of the business
Thrive Market's unusual, yet effective early investors: how they made for a foundation of authentic word-spreading
How membership is prioritized at the brand; how to empower members to serve as brand ambassadors, including standout stories
How Thrive Market is activating the voices of the over 100,000 new members they've gained since the pandemic broke out
As always, advice on how to build a more authentic brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)