The Tito's of Tequila? Dano's Tequila CMO Conley Fitzpatrick
On today's episode of Authentic Influence, a bonus edition for Cinco de Mayo: Adam Conner is joined by Conley Fitzpatrick, the Chief Marketing Officer of Dano's Tequila. Today, Conley chats about breaking in to the craft spirits category during this time -- plus the ways the up-and-coming brand is currently building relationships.
Today, you'll learn:
Conley's journey to Dano's; why Conley kept coming back to spirits
The uptick in craft spirits; the massive backings by A-list celebrities; how Dano's is trying to differentiate despite that (a-la Tito's)
The ways in which a startup spirits brand builds relationships
The ways in which Dano's is bringing value to consumers right now (including virtual happy hours!)
As always, advice on how to be a more authentic marketer and build a more authentic brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)