• Adam Conner

The Tito's of Tequila? Dano's Tequila CMO Conley Fitzpatrick



On today's episode of Authentic Influence, a bonus edition for Cinco de Mayo: Adam Conner is joined by Conley Fitzpatrick, the Chief Marketing Officer of Dano's Tequila. Today, Conley chats about breaking in to the craft spirits category during this time -- plus the ways the up-and-coming brand is currently building relationships.


Check out the Dano's virtual happy hours! Here's the link on Facebook, and the link on Zoom.


Today, you'll learn:


  • Conley's journey to Dano's; why Conley kept coming back to spirits

  • The uptick in craft spirits; the massive backings by A-list celebrities; how Dano's is trying to differentiate despite that (a-la Tito's)

  • The ways in which a startup spirits brand builds relationships

  • The ways in which Dano's is bringing value to consumers right now (including virtual happy hours!)

  • As always, advice on how to be a more authentic marketer and build a more authentic brand


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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)