The Soulful Art of Persuasion: Jason Harris, Mekanism Co-Founder & CEO
On today's episode, Adam Conner is joined by Jason Harris, Co-Founder and CEO of Mekanism.
Mekanism is an agency which creates advertising at the intersection of technology, design, culture, and brand stories, helping brands build loyalty, authenticity, and love. The approach is simple: The Soul & Science of Storytelling.
Today, you'll learn:
Jason's inspiration to write his recently-published book, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer
Jason's early interests in advertising; the story of Mekanism's founding
The ways in which Mekanism leverages real consumers within the work it delivers to clients
The brands and industries we should look to for great examples of how to leverage consumer voice
The notable Peloton holiday 2019 spot; the backlash as well as the praise, and the interesting difference between the supporters and objectors
Advice on how to build a more soulful brand and business
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)