• Adam Conner

The Soulful Art of Persuasion: Jason Harris, Mekanism Co-Founder & CEO



On today's episode, Adam Conner is joined by Jason Harris, Co-Founder and CEO of Mekanism.


Mekanism is an agency which creates advertising at the intersection of technology, design, culture, and brand stories, helping brands build loyalty, authenticity, and love. The approach is simple: The Soul & Science of Storytelling.


Today, you'll learn:

  • Jason's inspiration to write his recently-published book, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer

  • Jason's early interests in advertising; the story of Mekanism's founding

  • The ways in which Mekanism leverages real consumers within the work it delivers to clients

  • The brands and industries we should look to for great examples of how to leverage consumer voice

  • The notable Peloton holiday 2019 spot; the backlash as well as the praise, and the interesting difference between the supporters and objectors

  • Advice on how to build a more soulful brand and business


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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)