The Future of Snacking: Mondelez Head of SnackFutures Innovation Brigette Wolf
On today's episode, I'm joined by Brigette Wolf, the Head of SnackFutures Innovation at Mondelez International, for a conversation about the future of snacking and the communities that can be built therein.
Today, you'll learn:
What is SnackFutures? (And what is Mondelez??)
The team Brigette has built; the type of person who meshes well with incubating new brands within a large, legacy brand, plus the systems that break in the process
The "pivots" that come with building new products from the ground up within SnackFutures
How the team at SnackFutures finds the data necessary to spark ideas for new products
The ways in which SnackFutures plans to implement elements of the consumer experience into its marketing strategy; thoughts on how to generate first-party data within these new brands
What Brigette looks most forward to from SnackFutures going forward
Advice on how to build a more emotional and direct brand -- even within a legacy giant
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)