• Adam Conner

The Future of Snacking: Mondelez Head of SnackFutures Innovation Brigette Wolf

On today's episode, I'm joined by Brigette Wolf, the Head of SnackFutures Innovation at Mondelez International, for a conversation about the future of snacking and the communities that can be built therein.

Today, you'll learn:

  • What is SnackFutures? (And what is Mondelez??)

  • The team Brigette has built; the type of person who meshes well with incubating new brands within a large, legacy brand, plus the systems that break in the process

  • The "pivots" that come with building new products from the ground up within SnackFutures

  • How the team at SnackFutures finds the data necessary to spark ideas for new products

  • The ways in which SnackFutures plans to implement elements of the consumer experience into its marketing strategy; thoughts on how to generate first-party data within these new brands

  • What Brigette looks most forward to from SnackFutures going forward

  • Advice on how to build a more emotional and direct brand -- even within a legacy giant

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)