• Adam Conner

The Future of DTC: Jodi Goldberg, Google Head of Industry, DTC eCommerce



On today's episode, Adam Conner is joined by Jodi Goldberg, Head of Industry over DTC eCommerce at Google.


Today, you'll learn:

  • Jodi's path to leading DTC for Google; career advice, including how to look for the next job beyond the next job as well as embracing what others don't want to do

  • What excites Jodi about DTC; what the biggest strategic opportunities for the industry are

  • Examples of who, in DTC, are leading the charge

  • Some of the ways Google partners with DTC, including a description of Google Discover Ads. Learn more here: https://support.google.com/google-ads/answer/9270327.

  • Advice on how to build a more authentic brand


Here are a few other brands with podcasts mentioned on today's show:


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Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)