The Future of DTC: Jodi Goldberg, Google Head of Industry, DTC eCommerce
On today's episode, Adam Conner is joined by Jodi Goldberg, Head of Industry over DTC eCommerce at Google.
Today, you'll learn:
Jodi's path to leading DTC for Google; career advice, including how to look for the next job beyond the next job as well as embracing what others don't want to do
What excites Jodi about DTC; what the biggest strategic opportunities for the industry are
Examples of who, in DTC, are leading the charge
Some of the ways Google partners with DTC, including a description of Google Discover Ads. Learn more here: https://support.google.com/google-ads/answer/9270327.
Advice on how to build a more authentic brand
Here are a few other brands with podcasts mentioned on today's show:
Helix Sleep founders: https://www.podcast.vivoom.co/post/helix-sleep-founders-podcast
Bombas Co-Founder and Chief Brand Officer: https://www.podcast.vivoom.co/post/bombas-chief-brand-officer-randy-goldberg-podcast
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Find more at https://www.podcast.vivoom.co/.
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)