• Adam Conner

S'well CMO Josh Dean on Fashion Hydration and Brand Soul



On today's episode, S'well CMO Josh Dean joins me for a conversation on how the "original fashion hydration accessory" brand makes conserving cool.

Today, you'll learn:

  • Josh's journey to S'well

  • How S'well has created a category for itself, and how it continues to expand

  • Brand soul, how Josh defines it, and how it is differentiated from brand purpose

  • How Josh believes brands can truly individualize sustainability and each customer's impact on their world

  • The power of the climate crisis, and how millennials and Gen Z are on the driving edge of change

  • What Josh is looking forward to for S'well

  • Tips to build more authentic communities

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.


Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)