S'well CMO Josh Dean on Fashion Hydration and Brand Soul
On today's episode, S'well CMO Josh Dean joins me for a conversation on how the "original fashion hydration accessory" brand makes conserving cool.
Today, you'll learn:
Josh's journey to S'well
How S'well has created a category for itself, and how it continues to expand
Brand soul, how Josh defines it, and how it is differentiated from brand purpose
How Josh believes brands can truly individualize sustainability and each customer's impact on their world
The power of the climate crisis, and how millennials and Gen Z are on the driving edge of change
What Josh is looking forward to for S'well
Tips to build more authentic communities
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at email@example.com with suggestions for guests, content, or general interest/feedback.
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)