Sun Basket SVP of Growth Vanessa Meyers: Making the Most of Service Moments
On today's episode of Authentic Influence, Adam Conner is joined by Vanessa Meyers, Senior Vice President of Growth at Sun Basket. Sun Basket is a San Francisco-based subscription meal delivery service that ships members fresh organic and sustainable ingredients and recipes every month, allowing them to cook their own meals.
Today, you'll learn:
What Sun Basket is; what about food drew Vanessa in to the brand after working across consulting, hospitality, and transportation
The importance of "service moments" to a brand; how Sun Basket taps into them; what has changed during COVID
How Sun Basket leverages consumer stories, including a particular testimonial of interest
As always, advice on how to build a more authentic brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)