Stuart Foster: Throw Out Your Playbooks
On today's episode of Authentic Influence, Adam Conner is joined by Stuart Foster for a discussion on how service-based industries will need to rewrite their playbooks as the world reopens. Stuart was most recently Chief Marketing Officer of Topgolf, and previously spent years in the marketing leadership team at Hilton.
Today, you'll learn:
Stuart's thoughts on current marketing playbooks; why he believes they should be thrown out
The years of marketing education currently being absorbed in weeks and months of time; the interim playbooks which service-based industries (travel, hospitality, restaurants, entertainment) will need to craft as they are forced to adapt to new models and, through reopening, a limited or staggered ability to serve its consumers
The chapters currently being written which will stick around after the current context is past, and after nationwide re-openings are completed
Brands which are (and are not) treating consumers right, right now
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)