Stories to Sink Your Teeth Into: SmileDirectClub CMO John Sheldon
On today's episode, I'm joined by John Sheldon, the Chief Marketing Officer of SmileDirectClub, for a conversation about how the dental disruptor is turning smiles into stories.
Today, you'll learn:
John's journey to SmileDirectClub
John's values, how he builds teams, and "being inspired by the why"
The "sharp curves" John has experienced during his time at SmileDirectClub thus far, and how the brand has adapted
How SmileDirectClub fosters and circulates consumer stories, plus how the balance gets drawn between consumer perspectives and regulatory requirements
The power of purpose for the brand
Advice on how to build an authentic brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)