• Adam Conner

Stories to Sink Your Teeth Into: SmileDirectClub CMO John Sheldon

On today's episode, I'm joined by John Sheldon, the Chief Marketing Officer of SmileDirectClub, for a conversation about how the dental disruptor is turning smiles into stories.

Today, you'll learn:

  • John's journey to SmileDirectClub

  • John's values, how he builds teams, and "being inspired by the why"

  • The "sharp curves" John has experienced during his time at SmileDirectClub thus far, and how the brand has adapted

  • How SmileDirectClub fosters and circulates consumer stories, plus how the balance gets drawn between consumer perspectives and regulatory requirements

  • The power of purpose for the brand

  • Advice on how to build an authentic brand

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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)