• Adam Conner

Stance SVP Marketing Noelle Bates Talks Investing in the Sock Market (and more)



On today's episode, I'm joined by Stance's SVP of Marketing, Noelle Bates, for a conversation on how the apparel brand (mostly known for its socks) gets to the customer level in building its communities from the ground up.


Today, you'll learn:

  • Noelle's journey to Stance; Stance's mission and Noelle's personal values

  • What apparel gets wrong, and how Stance avoids it

  • How Stance approaches partnerships (specifically through its "Punks and Poets" initiative)

  • How Stance strives to get to the customer level in building authentic relationships

  • What Stance has coming up down the line

  • Advice on how to build an authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.


Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)