Stance SVP Marketing Noelle Bates Talks Investing in the Sock Market (and more)
On today's episode, I'm joined by Stance's SVP of Marketing, Noelle Bates, for a conversation on how the apparel brand (mostly known for its socks) gets to the customer level in building its communities from the ground up.
Today, you'll learn:
Noelle's journey to Stance; Stance's mission and Noelle's personal values
What apparel gets wrong, and how Stance avoids it
How Stance approaches partnerships (specifically through its "Punks and Poets" initiative)
How Stance strives to get to the customer level in building authentic relationships
What Stance has coming up down the line
Advice on how to build an authentic brand
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at firstname.lastname@example.org with suggestions for guests, content, or general interest/feedback.
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)