Spartan Race CMO Carola Jain on More than a Finish Line
On today's episode, Spartan Race Chief Marketing Officer Carola Jain discusses how she builds up a community of extremely passionate athletes to come together for something bigger than just an obstacle race.
Today, you'll learn:
Carola's journey to Spartan
The ways in which Spartan has differentiated its offerings to be inclusive of more fitness types
Stories of some of Spartan's "power racers"
How Spartan amplifies the journeys of its racers through initiatives like Spartan Life
Tips to become a more authentic marketer
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)