• Adam Conner

Spartan Race CMO Carola Jain on More than a Finish Line

On today's episode, Spartan Race Chief Marketing Officer Carola Jain discusses how she builds up a community of extremely passionate athletes to come together for something bigger than just an obstacle race.

Today, you'll learn:

  • Carola's journey to Spartan

  • The ways in which Spartan has differentiated its offerings to be inclusive of more fitness types

  • Stories of some of Spartan's "power racers"

  • How Spartan amplifies the journeys of its racers through initiatives like Spartan Life

  • Tips to become a more authentic marketer

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)