Shaking it Up with Shake Shack CMO Jay Livingston
On today's episode, I'm joined by Jay Livingston, the Chief Marketing Officer of Shake Shack.
Today, you'll learn:
Jay's journey to Shake Shack, and his guiding principles
How authenticity factors into growth and hyper-growth
How Shake Shack encourages guests to share their experience through the product, and builds 1:1 relationships
The Shackmeister, and other kitchen innovation
The ways in which Shake Shack is purpose-driven
(Highlight) unique advice on how to build a better brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)