• Adam Conner

Shaking it Up with Shake Shack CMO Jay Livingston



On today's episode, I'm joined by Jay Livingston, the Chief Marketing Officer of Shake Shack.


Today, you'll learn:

  • Jay's journey to Shake Shack, and his guiding principles

  • How authenticity factors into growth and hyper-growth

  • How Shake Shack encourages guests to share their experience through the product, and builds 1:1 relationships

  • The Shackmeister, and other kitchen innovation

  • The ways in which Shake Shack is purpose-driven

  • (Highlight) unique advice on how to build a better brand


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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)