• Adam Conner

S4 Capital Founder Sir Martin Sorrell on the Future of Digital

Updated: Nov 12, 2019

On today's episode, I am joined by Sir Martin Sorrell. Sir Martin is the founder of S4 Capital, dubbed a new era digital advertising and marketing services company. Previously, he founded WPP, the largest advertising agency in the world.

Today, you'll learn:

  • Why Sir Martin founded S4

  • Some of the ways in which organizations are collecting first-party data

  • Industries particularly well-poised to build better direct relationships with their consumers

  • The differences between "new era" and "legacy" brands and creative agencies

  • Advice on how to get more direct

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)