S4 Capital Founder Sir Martin Sorrell on the Future of Digital
Updated: Nov 12, 2019
On today's episode, I am joined by Sir Martin Sorrell. Sir Martin is the founder of S4 Capital, dubbed a new era digital advertising and marketing services company. Previously, he founded WPP, the largest advertising agency in the world.
Today, you'll learn:
Why Sir Martin founded S4
Some of the ways in which organizations are collecting first-party data
Industries particularly well-poised to build better direct relationships with their consumers
The differences between "new era" and "legacy" brands and creative agencies
Advice on how to get more direct
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)