• Adam Conner

Running Together While Apart: Saucony CMO Don Lane



On today's episode, Adam Conner is joined by Don Lane, the CMO of Saucony. Saucony is an American manufacturer of athletic shoes.


Today, you'll learn:


  • Don's journey to Saucony; what he loves about footwear

  • Saucony's adjustments given COVID, plus the benefits provided to the running community in these times via forced growth

  • How Saucony highlights the stories of regular runners, amateur to professional

  • How Don ramped up into running and how you can too; the ways Saucony can help

  • As always, advice on how to be a more authentic marketer


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Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)