Running Together While Apart: Saucony CMO Don Lane
On today's episode, Adam Conner is joined by Don Lane, the CMO of Saucony. Saucony is an American manufacturer of athletic shoes.
Today, you'll learn:
Don's journey to Saucony; what he loves about footwear
Saucony's adjustments given COVID, plus the benefits provided to the running community in these times via forced growth
How Saucony highlights the stories of regular runners, amateur to professional
How Don ramped up into running and how you can too; the ways Saucony can help
As always, advice on how to be a more authentic marketer
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)