• Adam Conner

Resident CMO Gil Efrati on Making Consumers Feel Right at Home



On today's podcast, I'm joined by Resident's Chief Marketing Officer, Gil Efrati.


Today, you'll learn:

  • Gil's journey to Resident from Google, and how the environments and dynamics changed between the external and internal nature of his partnership with the brand

  • A few of the early mistakes Gil learned from when jumping into the CMO role, and the new disciplines he picked up

  • How Resident creates community with its consumers, and how it weaves consumer stories into the overall brand message

  • Advice on how to be a more authentic marketer

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)