Resident CMO Gil Efrati on Making Consumers Feel Right at Home
On today's podcast, I'm joined by Resident's Chief Marketing Officer, Gil Efrati.
Today, you'll learn:
Gil's journey to Resident from Google, and how the environments and dynamics changed between the external and internal nature of his partnership with the brand
A few of the early mistakes Gil learned from when jumping into the CMO role, and the new disciplines he picked up
How Resident creates community with its consumers, and how it weaves consumer stories into the overall brand message
Advice on how to be a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at email@example.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)