• Adam Conner

Putting the Us in Hummus: Roti Modern Mediterranean Head of Marketing and Brand Nico Nieto

On today's episode, Adam Conner is joined by Nico Nieto, the Head of Marketing and Brand for Roti Modern Mediterranean.

Today, you'll learn:

  • Nico's journey to Roti

  • How Nico captures the "punch in the face" feeling of trying a new exciting cuisine, and injects it into Roti's strategy

  • The vast array of ways Roti collects both quantitative and qualitative data on its passionate customers to inform marketing (as well as its menu through their Exploration Kitchen)

  • Advice on how to build an authentic brand, based on Nico's experiences (and mistakes)

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)