Putting the Us in Hummus: Roti Modern Mediterranean Head of Marketing and Brand Nico Nieto
On today's episode, Adam Conner is joined by Nico Nieto, the Head of Marketing and Brand for Roti Modern Mediterranean.
Today, you'll learn:
Nico's journey to Roti
How Nico captures the "punch in the face" feeling of trying a new exciting cuisine, and injects it into Roti's strategy
The vast array of ways Roti collects both quantitative and qualitative data on its passionate customers to inform marketing (as well as its menu through their Exploration Kitchen)
Advice on how to build an authentic brand, based on Nico's experiences (and mistakes)
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)