• Adam Conner

Primary Co-Founders Galyn Bernard and Christina Carbonell on Crafting Children's Clothing Culture



On today's podcast, I'm joined by Primary's co-founders and co-CEOs Galyn Bernard and Christina Carbonell for a discussion on how they built the children's clothing brand based on their own experience as moms, and how they tap into every mother's clothing journey today through their business.


Today, you'll learn:

  • Why Galyn and Christina came to found Primary (and why they chose to act as co-CEOs)

  • How the brand is grounded in inclusivity and simplicity as a mission; how to stand for all kids

  • How Primary defines authenticity

  • How Primary captures the stories of its customers, and how they funnel them back into the community

  • How Primary's "crafter" program offers a concierge-like customer experience for its customers

  • Primary's thoughts on jumping into brick-and-mortar

  • Advice on how to build an authentic brand from the ground up

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)