Priceless Stories with Mastercard CMO Raja Rajamannar
On today's episode, Mastercard's Raja Rajamannar joins Vivoom for a live podcast from Mastercard HQ in Purchase, NY.
Specific topics to be covered in this episode:
Mastercard’s broad evolution from “storytelling” to “storymaking”
Mastercard’s work to become universally authentic through a robust sonic brand architecture
Putting innovation, human-connection and technology at the forefront of all marketing efforts
Mastercard’s efforts to be purpose-driven
How Mastercard leverages and amplifies the individual experiences they power
Raja’s focuses going forward as president of the World Federation of Advertisers
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)