• Adam Conner

Priceless Stories with Mastercard CMO Raja Rajamannar


On today's episode, Mastercard's Raja Rajamannar joins Vivoom for a live podcast from Mastercard HQ in Purchase, NY.


Specific topics to be covered in this episode:

  • Mastercard’s broad evolution from “storytelling” to “storymaking”

  • Mastercard’s work to become universally authentic through a robust sonic brand architecture

  • Putting innovation, human-connection and technology at the forefront of all marketing efforts

  • Mastercard’s efforts to be purpose-driven

  • How Mastercard leverages and amplifies the individual experiences they power

  • Raja’s focuses going forward as president of the World Federation of Advertisers

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.


Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)