• Adam Conner

Portraying Pet Parenthood: Petco CMO Tariq Hassan



On today's episode, I'm joined by Tariq Hassan, the Chief Marketing Officer of Petco, for a conversation about how the "fur baby" brand captures the full-cycle experience of pet ownership through the stories of its customers.


Today, you'll learn:

  • Tariq's journey to Petco; what has translated well from his leadership in banking and technology to that of the pet world; what new things Tariq has learned

  • How Petco seeks to leverage both the joys and woes of pet parenthood in telling, and sharing, stories

  • How Petco builds direct relationships with its pet parents, and the balance between its transactional and relational components

  • The importance of "total care and understanding" to Petco, from adoption to end-of-life

  • Advice on how to build an authentic brand, focusing on tough love

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Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)