Portraying Pet Parenthood: Petco CMO Tariq Hassan
On today's episode, I'm joined by Tariq Hassan, the Chief Marketing Officer of Petco, for a conversation about how the "fur baby" brand captures the full-cycle experience of pet ownership through the stories of its customers.
Today, you'll learn:
Tariq's journey to Petco; what has translated well from his leadership in banking and technology to that of the pet world; what new things Tariq has learned
How Petco seeks to leverage both the joys and woes of pet parenthood in telling, and sharing, stories
How Petco builds direct relationships with its pet parents, and the balance between its transactional and relational components
The importance of "total care and understanding" to Petco, from adoption to end-of-life
Advice on how to build an authentic brand, focusing on tough love
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)