• Adam Conner

Performance Kitchen SVP Brand and Digital Marketing Lawrence Scotland: People, Pros, and Protein



On today's episode of Authentic Influence, Adam Conner is joined by Lawrence Scotland, Senior Vice President of Digital and Brand Marketing at Performance Kitchen. Performance Kitchen is a Vancouver-based nutritious frozen prepared meals brand focused on powering active lives inspired by the Mediterranean diet.


Today, you'll learn:

  • Lawrence's journey to Performance Kitchen; how the brand evolved based on consumer insights around health

  • What is important to Lawrence when finding the right career move; specifically, the importance and priority of purpose as a part of that search; how Lawrence brings purpose to the brand

  • Performance Kitchen's leveraging of high-profile ambassadors; how star power is incorporated into the broader message

  • Alongside ambassadors, the ways in which the stories of "the average Joe" is layered into the overall marketing mix

  • As always, advice on how to build a more authentic brand

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Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)