Performance Kitchen SVP Brand and Digital Marketing Lawrence Scotland: People, Pros, and Protein
On today's episode of Authentic Influence, Adam Conner is joined by Lawrence Scotland, Senior Vice President of Digital and Brand Marketing at Performance Kitchen. Performance Kitchen is a Vancouver-based nutritious frozen prepared meals brand focused on powering active lives inspired by the Mediterranean diet.
Today, you'll learn:
Lawrence's journey to Performance Kitchen; how the brand evolved based on consumer insights around health
What is important to Lawrence when finding the right career move; specifically, the importance and priority of purpose as a part of that search; how Lawrence brings purpose to the brand
Performance Kitchen's leveraging of high-profile ambassadors; how star power is incorporated into the broader message
Alongside ambassadors, the ways in which the stories of "the average Joe" is layered into the overall marketing mix
As always, advice on how to build a more authentic brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)