• Adam Conner

On Reservations and Dreams: Kayak and OpenTable SVP of Marketing Jessica Jensen



On today's episode, Adam Conner is joined by Jessica Jensen, SVP of Marketing for Kayak and OpenTable. In this episode, we dream about where we'd like to eat and travel once COVID is behind us -- and learn about how the brands capture authentic moments.


Today, you'll learn:


  • Jessica's journey; specifically how she came to be at the helm of two different brands

  • Jessica's guiding principles as a brand builder

  • How Kayak and OpenTable are adapting to COVID, including grocery reservations and a "travel escape" hub, as well as learnings which have come from it

  • How the brands capture and amplify consumer stories

  • As always, advice on how to be a better marketer

  • As a bonus, where Jessica can't wait to go and eat after the crisis


Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.


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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)