On Reservations and Dreams: Kayak and OpenTable SVP of Marketing Jessica Jensen
On today's episode, Adam Conner is joined by Jessica Jensen, SVP of Marketing for Kayak and OpenTable. In this episode, we dream about where we'd like to eat and travel once COVID is behind us -- and learn about how the brands capture authentic moments.
Today, you'll learn:
Jessica's journey; specifically how she came to be at the helm of two different brands
Jessica's guiding principles as a brand builder
How Kayak and OpenTable are adapting to COVID, including grocery reservations and a "travel escape" hub, as well as learnings which have come from it
How the brands capture and amplify consumer stories
As always, advice on how to be a better marketer
As a bonus, where Jessica can't wait to go and eat after the crisis
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)