NHL CMO Heidi Browning Talks Hockey On and Off the Ice
On today's podcast, I'm joined by the Chief Marketing Officer of the National Hockey League (NHL), Heidi Browning, for a conversation how the sport is more digitally forward than ever before.
Today, you'll learn:
What's new at the NHL; the newest ways in which fans can interact, including new tech partnerships and content experiences
The importance of authenticity to the NHL
How the voice of the fan is integrated into the brand, including one or two standout stories in particular
Advice on how to build more authentic relationships with your fans
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)