Next Insurance CMO Melanie Chase: Giving Back to Small Business
On today's episode of Authentic Influence, Adam Conner is joined by Melanie Chase, the Chief Marketing Officer of Next Insurance. Next Insurance is an online insurance provider for small businesses and contractors. This is also Melanie's first ever podcast!
Today, you'll learn:
Why Melanie joined Next after years in CPG and tech; how Next's offering makes it similar to a more stereotypical consumer brand
COVID's undeniable inordinate impact on small business and entrepreneurs; what they'll learn the most from this crisis
How Next is contributing to the community; in particular, their Built by Business campaign, which repurposed funds from big agencies to stand up small business
How Next captures stories of its policy holders, and leverages them in its messaging
As always, advice to build a more authentic brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)