• Adam Conner

Navigating Crisis: Wells Fargo CMO Jamie Moldafsky



On today's episode, Adam Conner is joined by Jamie Moldafsky, the Chief Marketing Officer of Wells Fargo.


Today, you'll learn:

  • Jamie's journey to Wells Fargo; how the journey to CMO was not always the plan

  • The specific moments in Jamie's career which launched her to today; also, the most teachable moments

  • The biggest thing Jamie learned during Wells Fargo's recent account fraud crisis

  • The principles Jamie instills in her team to reach people authentically, given her experience across multiple crises

  • The ways Wells Fargo leverages real consumer journeys in its marketing

  • As always, advice on how to be a more authentic marketer


Also referenced today was our podcast with Feeding America CMO Cathy Davis. Check that out here: https://www.podcast.vivoom.co/post/feeding-america-cmo-catherine-davis-how-to-unite-consumers-for-a-cause.


Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.


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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)