Navigating Crisis: Wells Fargo CMO Jamie Moldafsky
On today's episode, Adam Conner is joined by Jamie Moldafsky, the Chief Marketing Officer of Wells Fargo.
Today, you'll learn:
Jamie's journey to Wells Fargo; how the journey to CMO was not always the plan
The specific moments in Jamie's career which launched her to today; also, the most teachable moments
The biggest thing Jamie learned during Wells Fargo's recent account fraud crisis
The principles Jamie instills in her team to reach people authentically, given her experience across multiple crises
The ways Wells Fargo leverages real consumer journeys in its marketing
As always, advice on how to be a more authentic marketer
Also referenced today was our podcast with Feeding America CMO Cathy Davis. Check that out here: https://www.podcast.vivoom.co/post/feeding-america-cmo-catherine-davis-how-to-unite-consumers-for-a-cause.
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)