More Room to Bloom: 1-800-Flowers CMO Amit Shah
On today's episode, I am joined by the Chief Marketing Officer of 1-800-Flowers.com, Amit Shah, for a conversation on how the flower frontrunner is seeking to become more than just your occasional gift guide.
Today, you'll learn:
Amit's journey to 1-800-Flowers.com, and what has kept him with the brand for nearly ten years
How the brand attempts to be a part of its consumers' lives beyond the stereotypical marquee events (Valentine's Day, etc)
How 1-800-Flowers leverages consumer stories as part of its own story
Advice on how to build a better, more authentic brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)