Koio Co-Founder Johannes Quodt on Community through Collabs
Updated: Nov 25, 2019
On today's episode, Koio Co-Founder and Co-CEO Johannes Quodt joins me live on the floor at New York Advertising Week to talk about how the premium sneaker brand builds community through collaborations with otherwise unintuitive partners.
Today, you'll learn:
Why Koio was founded
How Johannes defines authenticity
A few examples of the unexpected collaborations through which Koio has produced new products
Johannes' thoughts on influencers
What's next for Koio
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)