• Adam Conner

Kicking It with New Balance VP Global Marketing Chris Davis


Welcome to another year of Authentic Influence! Today, we begin 2019 with a conversation with Chris Davis, VP Global Marketing at New Balance.

Specific topics to be covered in this episode:

  • Why New Balance prefers a network of ambassadors consisting of pro-level athletes and others over traditional "influencers" to develop true authenticity as opposed to advocacy

  • How New Balance balances product co-creation and content freedom to maximize the authentic value of its ambassador partners

  • The ways in which New Balance leverages "challenger" tactics in its marketing, and the implications it has for building influence against the grain

  • How New Balance has leaned into defying conformity and testing new initiatives, with the realization that comfort and growth cannot coexist

  • How peer-to-peer influence is the most authentic type of influence available in the market today

  • New Balance's upcoming partnerships across sports and beyond

  • Advice on how to become more authentic in general within messaging and branding

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.


Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)