A Kentucky Fried Chat with KFC CMO Andrea Zahumensky
On today's episode, we kick off 2020 which a brand that'll make you say YUM! It's KFC, and I'm joined by their CMO Andrea Zahumensky.
Today, you'll learn:
Andrea's journey to KFC; what drives her
How Andrea feels KFC lost their way, and how "Re-Colonel-ization" helped to bring the brand back to what matters
Interesting tactics to build community, like virtual influencers and branded video games
Andrea's vision for the future of KFC
How to be a more authentic leader
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at email@example.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)