A Kentucky Fried Chat with KFC CMO Andrea Zahumensky
On today's episode, we kick off 2020 which a brand that'll make you say YUM! It's KFC, and I'm joined by their CMO Andrea Zahumensky.
Today, you'll learn:
Andrea's journey to KFC; what drives her
How Andrea feels KFC lost their way, and how "Re-Colonel-ization" helped to bring the brand back to what matters
Interesting tactics to build community, like virtual influencers and branded video games
Andrea's vision for the future of KFC
How to be a more authentic leader
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at firstname.lastname@example.org with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)