JPMorganChase Chief Brand Officer Leanne Fremar on Branching out to Your Community
On today's episode, JPMorganChase Chief Brand Officer Leanne Fremar discusses how she is leading the brand into the experience economy through Community Branches, Chase Chats, and much much more.
Today, you'll learn:
Leanne's journey to JPMorganChase following stints at Under Armour and Starbucks
Leanne's history as a Chase customer, and how that informs her leadership of the brand
How Leanne defines authenticity
How Leanne is guiding JPMorganChase to a future state where the brand leverages real consumers' voices at scale
Leanne's advice to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at firstname.lastname@example.org with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)