• Adam Conner

Ipsy Chief Brand Officer Jenna Habayeb on the Beauty of Everyone as Influencers

On today's episode, Ipsy's first Chief Brand Officer Jenna Habayeb joins me for a conversation on how the largest beauty subscription in the world leverages more than just mega-influencers as true brand partners.

Today, you'll learn:

  • Jenna's journey to Ipsy; what's new

  • How Jenna defines authenticity

  • When / where the beauty industry risks coming off as not authentic

  • Why Ipsy went with a Chief Brand Officer over a CMO, and Jenna's vision for the brand

  • Jenna's and Ipsy's perspective on the shifting balance between mega-followings and consumers as influencers

  • Advice on building more authentic relationships

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)