Ipsy Chief Brand Officer Jenna Habayeb on the Beauty of Everyone as Influencers
On today's episode, Ipsy's first Chief Brand Officer Jenna Habayeb joins me for a conversation on how the largest beauty subscription in the world leverages more than just mega-influencers as true brand partners.
Today, you'll learn:
Jenna's journey to Ipsy; what's new
How Jenna defines authenticity
When / where the beauty industry risks coming off as not authentic
Why Ipsy went with a Chief Brand Officer over a CMO, and Jenna's vision for the brand
Jenna's and Ipsy's perspective on the shifting balance between mega-followings and consumers as influencers
Advice on building more authentic relationships
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at firstname.lastname@example.org with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)