How to Be Authentically Cool: DraftKings CMO Tom Goedde
On today's episode of Authentic Influence, Adam Conner is joined by Tom Goedde, the CMO of DraftKings. DraftKings (Nasdaq: DKNG) is an American daily fantasy sports contest and sports betting provider.
Today, you'll learn:
Tom's journey to DraftKings, which involves a lot of video games!
What about video gaming translates well (or doesn't) to online betting gaming
How DraftKings is adapting to COVID, including how e-sports have come into the fold
The games Tom most wants to see included in DraftKings' coverage
As always, advice to be a more authentic marketer -- including advice on being "authentically cool"
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)