• Adam Conner

How to Be Authentically Cool: DraftKings CMO Tom Goedde



On today's episode of Authentic Influence, Adam Conner is joined by Tom Goedde, the CMO of DraftKings. DraftKings (Nasdaq: DKNG) is an American daily fantasy sports contest and sports betting provider.


Today, you'll learn:


  • Tom's journey to DraftKings, which involves a lot of video games!

  • What about video gaming translates well (or doesn't) to online betting gaming

  • How DraftKings is adapting to COVID, including how e-sports have come into the fold

  • The games Tom most wants to see included in DraftKings' coverage

  • As always, advice to be a more authentic marketer -- including advice on being "authentically cool"


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Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)