• Adam Conner

Hershey's CMO Jill Baskin on Staying True to Yourself

Updated: Nov 25, 2019

On today's episode, Hershey's CMO Jill Baskin joins me for a discussion about the chocolate champs, but just as much about career advice and how she came to be a truer and more authentic marketer.

Today, you'll learn:

  • Jill's journey to Hershey's

  • A few stories of passionate Hershey's consumers -- and how the brand leverages them

  • How Jill defines authenticity

  • Jill's advice on how to take smart risks and stay true to yourself when becoming a more authentic marketer, and advancing your career in general

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)