Helix Sleep Founders on Bedding, Branding, and the Rest
On today's episode, I'm joined by all three founders of Helix Sleep: Adam Tishman, Kristian von Rickenbach, and Jerry Lin.
Today, you'll learn:
Why the trio founded Helix
Values they prioritize in building their team
Birch by Helix, its origins, and its future
Ways in which Helix creates community and collects data on its devoted sleepers
The blurring lines between marketing and customer experience
The outlook for Helix as a business
Advice from the founders
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)