Good Man Brand CMO Nancy Richardson: How to Quarterback a Brand
On today's episode of Authentic Influence, Adam Conner is joined by Nancy Richardson, the Chief Marketing Officer of Good Man Brand. Good Man Brand provides game-changing comfort engineered to help you to achieve your personal best, and is on a mission to impact one billion lives.
Today, you'll learn:
What brought Nancy to Good Man Brand, including a rich history with individual learnings along the way; namely, "paid media is not a winning strategy," "make every dollar feel like 20," and "give people what they need, not what they necessarily want"
How the brand's founder, Russell Wilson, "quarterbacks" the brand and guides its journey alongside Nancy
The ways Good Man Brand leans in to "good" in multiple definitions
How the brand directly fosters community to build out strategy, and how they amplify it
As always, advice on how build a better, more authentic brand
Check out Why Not You: https://whynotyoufdn.org/.
Check out "Work Freely: Love Your Job, Love Your Life" by Nancy Richardson & Rochelle Davidson: https://www.amazon.com/Work-Freely-Love-Your-Life/dp/1999187903.
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)