Goldman Sachs Head of Brand and Marketing, Consumer and Investment Management, Dustin Cohn
On today's episode, the final interview of 2019: a conversation with Dustin Cohn, Goldman Sachs' Head of Brand and Marketing over Consumer and Investment Management, for a discussion on how to use financial education to launch and build a brand. Our specific focus is within Marcus, Goldman's online bank.
Today, you'll learn:
How Dustin saw Marcus as an opportunity to build a brand within a legacy umbrella, but without the legacy infrastructure
How Dustin's diverse industry executive experience plays to his advantage in the financial world -- and how consumer behavior transcends industry
The importance / definition of authenticity to Dustin (and how that translates to less asterisks)
What consumers don't know about Marcus that they should
How Dustin creates community around Goldman/Marcus, especially through the simplification of education
How Dustin leverages testimonials and the authentic experiences customers have
Future outlook for the brand, and advice on how to build an authentic brand
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at email@example.com with suggestions for guests, content, or general interest/feedback.
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)