• Adam Conner

Goldman Sachs Head of Brand and Marketing, Consumer and Investment Management, Dustin Cohn

On today's episode, the final interview of 2019: a conversation with Dustin Cohn, Goldman Sachs' Head of Brand and Marketing over Consumer and Investment Management, for a discussion on how to use financial education to launch and build a brand. Our specific focus is within Marcus, Goldman's online bank.

Today, you'll learn:

  • How Dustin saw Marcus as an opportunity to build a brand within a legacy umbrella, but without the legacy infrastructure

  • How Dustin's diverse industry executive experience plays to his advantage in the financial world -- and how consumer behavior transcends industry

  • The importance / definition of authenticity to Dustin (and how that translates to less asterisks)

  • What consumers don't know about Marcus that they should

  • How Dustin creates community around Goldman/Marcus, especially through the simplification of education

  • How Dustin leverages testimonials and the authentic experiences customers have

  • Future outlook for the brand, and advice on how to build an authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)