GM CMO Deborah Wahl: Be the Sun
On today's episode of Authentic Influence, Adam Conner is joined by Deborah Wahl, the Global CMO of General Motors. GM is a Detroit-based American automotive giant housing such brands as Cadillac and Chevrolet.
Today, you'll learn:
After spending years in automotive before exploring other industries (including a stint at McDonald's), what sparked Deborah's return to auto? Why GM?
Given pressures on the auto industry, how Deborah instills hope and inspires the same confidence and creativity which has allowed GM to shine -- including an important mantra: Be the Sun (inspired by a mentor of hers)
How Deborah gets customers to share their stories and support causes
Given recent civil unrest, how GM is contributing to progress
As always, advice on how to build a more authentic brand
Learn more about "Be the Sun, Not the Salt," a philosophy from Dr. Harry Cohen, here: https://www.bethesunnotthesalt.com/.
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)