Giving Delivery a Shot: Drizly CMO Scott Braun
On today's episode of Authentic Influence, Adam Conner is joined by Scott Braun, the Chief Marketing Officer of Drizly. Drizly is an alcohol e-commerce platform operating in over 100 markets across the United States and Canada, known as the "Amazon for liquor."
Today, you'll learn:
Scott's journey to Drizly; why it's an exciting time for the brand
The ways in which Drizly uses regulation to its advantage by purposely differentiating the conversations it has with its consumers
Drizly's response to COVID
Given the brand's recent growth, how it is harnessing the groundswell that is the collective experience of its new and loyal shoppers
As always, advice on how to be a more authentic marketer
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)