• Adam Conner

Giving Delivery a Shot: Drizly CMO Scott Braun



On today's episode of Authentic Influence, Adam Conner is joined by Scott Braun, the Chief Marketing Officer of Drizly. Drizly is an alcohol e-commerce platform operating in over 100 markets across the United States and Canada, known as the "Amazon for liquor."


Today, you'll learn:


  • Scott's journey to Drizly; why it's an exciting time for the brand

  • The ways in which Drizly uses regulation to its advantage by purposely differentiating the conversations it has with its consumers

  • Drizly's response to COVID

  • Given the brand's recent growth, how it is harnessing the groundswell that is the collective experience of its new and loyal shoppers

  • As always, advice on how to be a more authentic marketer


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Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)