• Adam Conner

Get Pumped: Jeremy Tucker, CMO of Planet Fitness



On today's episode, Adam Conner is joined by Jeremy Tucker (who goes by JT), the Chief Marketing Officer of Planet Fitness.


Today, you'll learn:

  • JT's path to Planet Fitness from a multitude of disparate industries; what inspired him to get into fitness

  • The differences (or lack thereof) between the consideration in the purchase path between large-ticket items like a car, and smaller-ticket item like a gym membership

  • How Planet Fitness strives to break through the noise in gym competition

  • The Lunk Alarm; how Planet Fitness keeps members comfortable and not feeling judged

  • JT's philosophy on keeping relatively hands-free when it comes to members talking about their opinions of Planet Fitness (this was the most unique part of the interview, for the host)

  • Advice on how to build a more authentic brand


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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)