Get Pumped: Jeremy Tucker, CMO of Planet Fitness
On today's episode, Adam Conner is joined by Jeremy Tucker (who goes by JT), the Chief Marketing Officer of Planet Fitness.
Today, you'll learn:
JT's path to Planet Fitness from a multitude of disparate industries; what inspired him to get into fitness
The differences (or lack thereof) between the consideration in the purchase path between large-ticket items like a car, and smaller-ticket item like a gym membership
How Planet Fitness strives to break through the noise in gym competition
The Lunk Alarm; how Planet Fitness keeps members comfortable and not feeling judged
JT's philosophy on keeping relatively hands-free when it comes to members talking about their opinions of Planet Fitness (this was the most unique part of the interview, for the host)
Advice on how to build a more authentic brand
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)