GE CMO Linda Boff on Mind Share over Market Share
On today's episode, we are joined by Linda Boff, Chief Marketing Officer of General Electric. Linda is also the current Chair of the Ad Council.
Specific topics to be covered in this episode:
Linda's "zig-zag" journey to CMO, and the 3 values she's carried with her along the way
The mentality of mind share over market share
How to cope with the public's increasing lack of tolerance for the interruptive nature of advertising
The importance of brands becoming more bespoke in their approach to consumers and audiences
Examples of new digital media, concepts and experiences which fuse content, design and technology
Pertinent issues for brands, from Linda's purview atop the Ad Council
Advice on how to be a more authentic marketer
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)