Gap CMO Alegra O'Hare on Moving Forward
On today's episode, we are joined by Gap CMO Alegra O'Hare for a conversation on how the American fashion staple is pursuing its individual image as a brand.
Today, you'll learn:
Gap's brand strategy
Gap's recent "Forward" and "It's Our Denim Now" campaigns
The use of real consumers in Gap's marketing strategy
New ways to interact with Gap
Alegra's tips to become a more authentic marketer
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)