• Adam Conner

Gap CMO Alegra O'Hare on Moving Forward



On today's episode, we are joined by Gap CMO Alegra O'Hare for a conversation on how the American fashion staple is pursuing its individual image as a brand.


Today, you'll learn:


  • Gap's brand strategy

  • Gap's recent "Forward" and "It's Our Denim Now" campaigns

  • The use of real consumers in Gap's marketing strategy

  • New ways to interact with Gap

  • Alegra's tips to become a more authentic marketer


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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.


Find more at https://www.podcast.vivoom.co/.


Enjoy!


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)